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The Angiogenesis Foundation wanted a graphic representation of a cancer-fighting process called anti-angiogenesis. The animation needed to correctly communicate how tumors grow and visually demonstrate the treatment, all while retaining a level of medically accuracy.
The key was stylizing the visuals which reduced visual clutter and pacing the script so that viewers could see, hear and understand the full process that was being described.
A great challenge for a wonderful cause.
Collaboration with Pellet Productions.
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